Incentive Tours

  • Incentive, recognition, and loyalty programs (from here on referred to as just ‘incentive programs’) are used by companies as a motivational tool to achieve certain business objectives, for example to increase sales.
  • Participants—which might be the company’s employees, distributors / re-sellers, or customers—usually have to qualify by achieving a certain level of performance, pre-defined by the terms of the incentive program, e.g. achieving pre-set sales targets.
  • Those that meet the relevant criteria are then rewarded by taking part in the incentive travel trip (sometimes referred to as the ‘award’). These are usually group trips with a set itinerary where all those qualifying take part in the same program of events and activities, however individual incentive trips are also used by some companies.